Promotional gifts always have a special place when it comes to promotional strategies. In fact, a successful advertising strategy is always tied to promotional gifts. But why is this so? What are promotional gifts? Why are these gifts so important? Basically, what is the use of promotional gifts? What criteria are considered when producing these gifts?
Probably, these questions and dozens of other questions have been raised for you. So, if you want to learn more about the philosophy of promotional gifts and their use, I suggest you follow us until the end of this article.
What are promotional gifts?
Promotional gifts There are items that are decorated with the logo, emblem and slogan of a brand or business. These gifts are prepared by companies and organizations and are distributed for free among the audience, personnel and customers of a company. Usually, companies use promotional items to introduce their business, make people more familiar with their products and services, and generally communicate more with the target market.
But why are promotional gifts so important for a business? First, promotional gifts increase brand awareness. The results of a survey conducted in 2019 by the Specialized Advertising Institute (A.S.I) has shown that the vast majority of people who receive a promotional item remember the advertiser's brand name. Specifically, 85% of the recipients of these gifts remembered the desired brand name. The results of this research show why promotional gifts are so important.
In addition, promotional gifts introduce more and more of a brand through repeated marketing. In other words, when you give your audience a Luxury promotional gifts You give, he unconsciously becomes the carrier of your brand message. According to the results of a study conducted in 2020, outdoor promotional gifts such as bags, hats, etc. are kept for at least one and a half years. This means that your brand logo, and therefore part of your brand, will be with people for a long time. This shows that the effect of this continuous reminder is much higher than many advertising tricks.
All kinds of promotional gifts
Promotional gifts are very diverse and are divided into different categories. Each of these categories is also divided into different products and product groups. Product diversity in promotional gifts, although it benefits businesses and allows them to choose suitable gifts based on their strategy and target audience group, but it makes the choice difficult for them to some extent. For this reason, getting to know the types of promotional gifts is the best way to choose the right one.